Since 1795, Jim Beam has been crafted by the Beam family and distilled with a strong sense of family values. Seven generations later, it’s still made with those same values and aged twice as long as the law requires. Perhaps that’s why, today, Jim Beam stands as the World’s #1 Bourbon. Jim Beam Red Stag Black Cherry Bourbon Whiskey is an innovative Bourbon Liqueur infused with natural flavours to deliver the unmistakable Jim Beam experience with a luscious cherry note. This Black Cherry Bourbon Liqueur is not only rich and flavoursome when enjoyed neat, but also mixed into many exciting cocktails like a Manhattan or Old Fashioned. Jim Beam Black Cherry has a balance of soft, dark cherry aromas backed by traditional bourbon oak. The palate finishes with warm, black cherry and smooth bourbon notes. It has aroma of black cherry with vanilla and light oak. It has flavour balance of vanilla, oak, caramel and black cherry notes. Jim Beam infused with the natural essence of Black Cherry.

Originated in the 1780s by Jacob Beam, a Kentucky farmer, who operated a grain mill and ground grist for locals - a portion of which was always reserved for the families private use - to make whisky. It was in 1795 the Jacob finally began commercial production, however it was not under the Beam Label. Consistency of style has been maintained by using the same yeast cultures for over 60 years, derived from an original culture made by Jim Beam himself on his back porch. Beam Bourbon is the product of six generations of distillers with only one enforced break in production between 1920 and 1933 when prohibition was introduced to the U.S. It was following prohibition, (during which time the distillery had been shut and sold to the U.S. government) that the bourbon was named "Jim Beam" after the head of the Beam family. To drink Beam then is to taste something of its American heritage. White Label is aged for four years and appreciated for it's pleasant sweet/sour and mellow, nutty character, making it one of the biggest selling Bourbons globally. 37% alc./vol.