Jim Beam Devil's Cut is an extraordinary new bourbon experience. The expert distillers at Jim Beam have developed a process that pulls the rich whiskey trapped inside the barrels' wood after they have been emptied. They then hold this barrel-treated extract until it develops the proper balance, then blend it with 6 year old Bourbon and bottle at 90 proof (45% alc/vol). The resulting Bourbon is a robust, premium whiskey with rich deep colour, aroma and character.

Jim Beam Double Serve is crafted for an even fuller smoother flavour with 2 standard serves of Bourbon

Enjoy your favourite Jim Beam Black and Cola, now in a double serving.

Originated in the 1780s by Jacob Beam, a Kentucky farmer, who operated a grain mill and ground grist for locals - a portion of which was always reserved for the families private use - to make whisky. It was in 1795 the Jacob finally began commercial production, however it was not under the Beam Label. Consistency of style has been maintained by using the same yeast cultures for over 60 years, derived from an original culture made by Jim Beam himself on his back porch. Beam Bourbon is the product of six generations of distillers with only one enforced break in production between 1920 and 1933 when prohibition was introduced to the U.S. It was following prohibition, (during which time the distillery had been shut and sold to the U.S. government) that the bourbon was named "Jim Beam" after the head of the Beam family. To drink Beam then is to taste something of its American heritage. White Label is aged for four years and appreciated for it's pleasant sweet/sour and mellow, nutty character, making it one of the biggest selling Bourbons globally. 37% alc./vol.

A flavourful double serve of iconic Jim Beam White paired with zero sugar cola delivering the smooth, familiar taste of Jim Beam and Cola with the added benefit of zero sugar. Contains 38% less calories than Jim Beam White & Cola Double Serve. Jim Beam White Double Serve and Zero Sugar Cola offers a refreshing, balanced, sugar free drinking experience that is suitable for all tastes and occasions.

Jim Beam Kentucky Straight Bourbon Whiskey was originally distilled in 1795. Jim Beam White Cola is a classic, pairing quality Kentucky Straight Bourbon Whiskey and cola to provide a richer, smoother flavour in a pre-mixed can. The new Jim Beam Double Serve is crafted for an even fuller smoother flavour with 2 standard serves of Australia's No 1 Bourbon, Jim Beam.

With a distinctive spicy flavour and long, soft finish, Jim Beam Rye is an interesting change for those who want to broaden their Bourbon horizons.