Triple Aged for 6 years, seven generations of family distillers pronounce this as the worlds finest bourbon. For those of you looking for fuller flavour and step change from the iconic white label.

Originally distilled in 1795, Jim Beam Kentucky Straight Bourbon Whiskey is an icon. Distilled using only the finest products, Jim Beam continues to be at the top of its class today.

Jim Beam's famous 200 years of distilling history blended with a fresh sweet cola with the added bonus of zero sugar. One of the most popular premixed drinks today. Now for a limited time you can get 17% extra in these 440mL sized cans.

Jim Beam White Label Bourbon is the world's number 1 Bourbon; a classic. The pairing of quality bourbon from the iconic producer and cola provides the sweet and luscious flavourings from Jim Beam White Label in the convenience of a 500mL bottle.

Originated in the 1780s by Jacob Beam, a Kentucky farmer, who operated a grain mill and ground grist for locals - a portion of which was always reserved for the families private use - to make whisky. It was in 1795 the Jacob finally began commercial production, however it was not under the Beam Label. Consistency of style has been maintained by using the same yeast cultures for over 60 years, derived from an original culture made by Jim Beam himself on his back porch. Beam Bourbon is the product of six generations of distillers with only one enforced break in production between 1920 and 1933 when prohibition was introduced to the U.S. It was following prohibition, (during which time the distillery had been shut and sold to the U.S. government) that the bourbon was named "Jim Beam" after the head of the Beam family. To drink Beam then is to taste something of its American heritage. White Label is aged for four years and appreciated for it's pleasant sweet/sour and mellow, nutty character, making it one of the biggest selling Bourbons globally. 37% alc./vol.