Jack Daniel's 1907 Tennessee Whiskey is charcoal mellowed and matured in the cooler areas of the barrel warehouse and bottled at 37% alcohol. Because the whiskey does not work its way as deeply into the barrel wood it has a light, slightly sweet taste profile. Jack Daniel's entrusted his famous distillery to his nephew, Lem Motlow in 1907. Lem soon introduced a white-labelled, lighter version of Jacks Whiskey. Jack Daniel's proudly continue this tradition with Jack Daniel's 1907.

Strong, robust aromas that is noticeably sweet with hints of vanilla and toasted oak. Nice vanilla, caramel to start and becomes heavier and almost creamy in nature. Toasted oak notes on the finish. Each barrel is hand-selected by Master Distiller, Jeff Arnett.

Carton of 10 x 250mL Cans How you enjoy Mr Jacks whiskey is just as important as how he made it. To this day, we charcoal mellow every single drop, just like he did. Its what makes us a Tennessee whiskey. When it comes to serving his fine whiskey, taste it the American way, a generous pour of Jack and just a splash of mixer. That's American Serve. American Serve tastes just like it would in a bar in Tennessee.