Made with 100% Jack Daniels Rare Tennessee Whiskey, the world’s only twice charcoal mellowed whiskey, which is mingled with a bespoke zero sugar cola for unparalleled smoothness.

Jack Daniel’s has always been poured with character. Tennessee Serve brings that tradition into a ready-to-drink with a fuller pour of Jack, richer flavour and the smooth taste of cola. Jack Daniel’s Tennessee Serve is a bold American Whiskey serve for those looking for just the right mix of premium whiskey and cola. It’s an easy, convenient ready-to-drink for those who like to savour the whiskey, not the mixer.

Jack Daniel's 1907 Tennessee Whiskey is charcoal mellowed and matured in the cooler areas of the barrel warehouse and bottled at 37% alcohol. Because the whiskey does not work its way as deeply into the barrel wood it has a light, slightly sweet taste profile. Jack Daniel's entrusted his famous distillery to his nephew, Lem Motlow in 1907. Lem soon introduced a white-labelled, lighter version of Jacks Whiskey. Jack Daniel's proudly continue this tradition with Jack Daniel's 1907.